Staying healthy and active are two things that John Church of Just Marketing places in high priority. One of the ways he chooses to pursue his fitness goals is through the Cross-Fit program. Developed in 2000 by Greg Glassman and Lauren Jenai this program combines a physical exercise routine with a competitive sports experience. Cross-Fit workout programs draw material from many other forms of exercise and training. Some of the more common crossover exercise areas are high intensity interval training (HIIT), Olympic weight training, powerlifting, and calisthenics. Others that may be used are plyometrics, gymnastics, strongman exercises, and girevoy (kettlebell) sports.
One of the reasons that Church likes Cross-Fit so much is that it always presents a challenge. The classes he attends at his local California gym are always dynamic, with varying exercises and body focuses. Each one-hour class will provide a warm-up routine, a period where the participant develops physical skills, a high intensity workout of the day (WOD), and then a group or individual stretching period. Both men and women have taken to the Cross-Fit program equally well. While the classes are incredibly challenging, they are also very fulfilling.
According to the Cross-Fit creators, the goal of the entire system is to increase the health and performance of the ten physical domains. These domains are listed as cardiovascular and respiratory health, flexibility, stamina, strength, power, coordination, speed, accuracy, balance, and agility. John Church Just Marketing enjoys the tough work and the results he sees from Cross-Fit training.