John Church of Just Marketing, is a marketing superstar with a good educational background in the field. A degree in marketing won’t get you a job in marketing. To get a job in marketing you should learn to sell, learn to write, and learn how to produce multimedia. Just like there are many different areas of marketing, there are many different roles to fulfill.
John Church of Just Marketing has worked in the sports marketing industry for more than twenty-three years. Prior to this, the high point of his early career was his tenure at Just Marketing Inc. He left an indelible mark when he moved on from JMI in 2010 as the Executive Vice President for other endeavors. With this background he ventured to start a global sports and entertainment sponsorship consultancy, South Coast Partnerships. With JMI, Church managed to grow the company from a small agency of six people and $2 million dollars in revenue to a company with more than 140 people on staff and revenue in excess of $80 million. He, has achieved a lot in marketing, he sets the bar high for anybody who wants to do well in the field.
If you want the same level of success as John Church Just Marketing, you have decided that marketing is the field for you, you then have to decide what area is right for you. Keep sharpening your skills and developing yourself. Play to your strengths, this strategy works well in any situation. Decide which one you are going to play. Just like any other career, marketing requires hard work and dedication.