John Church, former Executive VP of Just Marketing, has had an extensive career in providing marketing services in the auto racing industry. He has spent ample time around professional auto racing events, helping promote numerous brands through using numerous creative angles and techniques to further expose the brand and get the name and logo into the eyesight of spectators. In a fast-paced sport such as auto racing, there are many other ways that you can implement a brand name to keep it relevant throughout such a fast-paces sporting event. Below are a few descriptions of such methods.
Cars and Drivers
By sponsoring a driver and his car, you can keep your product or service’s name in constant view of spectator; and chances are they will start to associate your brand with your car and driver. Many brands use their cars and drivers as models for their logos by literally decorating the car and/or the driver’s uniform with the brand logo. Many times, they also implement a custom color scheme of the car/uniform that reflects the brand.
If the event is the type that usually comes with a pit crew, then they too will be a great vessel for advertisement. By gaining the opportunity to alter their uniforms to reflect the brand, you can effectively keep the brand name in the spotlight by live spectators as well as TV viewers.
John Church Just Marketing, former Executive VP of Just Marketing International, has spent years around the automotive racing industry, helping promote brands at these events through a number of different mediums. Nonetheless, there are so many different types of auto races that there are so many different markets he had in his network. Stock car racing and rally car racing are two examples of popular auto racing styles here in the United States. Below is a breakdown of the differences of each.
Chances are if you are an auto racing fan living in the United States, then you are well-familiar with stock cars. That is because stock car racing is arguably the most popular type of auto racing in the country. And chances are even greater that even if you know nothing about stock cars, then you have still heard about something about NASCAR. What many don’t know is what NASCAR stands for, which is National Association of Stock Car Racing. The league has produced superstar drivers such as Jeff Gordon and more; and stock cars continue to be the most popular form of racing in the US.
Another very exciting style of auto racing is rally car driving, where off-road elements are often a factor. Rally cars are usually built differently than stock or formula cars, especially when it comes to their suspension, in order to take on dirt roads and sharper turns.
John Church, former executive VP of Just Marketing International, is an industry professional who spent years specializing in marketing at motorsports events. The term “motorsports” encompasses a broad field with numerous different types of events; and is one of the biggest outlets of marketing for some of the most well-recognized brands on the planet. Below are some of the main categories for motor sporting events, and examples of the many different types of vehicles and drivers they exhibit:
Auto racing in itself is a broad category, as there are so many different types of vehicles that can be placed in head-to-head competition with competitors of similar styles. When many Americans think about racing cars, it is often related to the stock car style of NASCAR. However, on a more international scale, you have formula cars, touring cars and sports cars who hold massive events that bring in lots of money and spectatorship to auto racing as a whole.
Unlike auto racing, boat racing is a category that contains both motorsports and non-motorsports. While sailboats, canoes and the like are all aquatic vessels and therefore belong under this category, the addition of an engine’s horsepower has pushed boat racing to new levels with cigarette boats, jet-skis and more.
While these are the two most prominent subcategories of motorsports, there is so much talent and diversity in the motorsport community that describing all of it would necessitate a textbook publication at the least.
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