John Church of Just Marketing, born and raised in Arizona, has been a major player in the sports marketing industry for more than 23 years. Fresh out of college in 1986, he landed a job with Phoenix Professional Baseball, the owners of the Phoenix Firebirds, a former AAA team affiliated with the San Francisco Giants. As he navigated his way through various senior executive positions in different companies, he made the decision to start his own global sports and entertainment sponsorship consultancy, South Coast Partnership Inc. Through his career, he has distinguished himself by closing deals, building c-level relationships, and using creative management techniques. With such astounding success, the less knowledgeable among us will pause to wonder, what exactly is it that Church does? What is the sports marketing industry about and what does it represent?
Whenever you see your favourite athlete in any commercial, or sponsorship advertisements at sporting events or athletes wearing a particular brand of clothing, this is due to the meticulous work of a sports marketer. Sports marketing allows companies to associate their brand with youth, enjoyment and the excitement that usually surrounds sporting events or meetings or situations. In a nutshell, this subdivision of marketing focuses on promotion of sporting events, teams, products and services through other sporting events and vice versa.
There is a low turn-over rate and speedy promotions are uncommon. This industry fosters the “pay your dues” mentality. Considering this, with the demands of the industry, you need to be able to think on your feet, be personable and have a great deal of energy to be successful in this field. Positions available in this field are: Floaters (temporary office assistant); Account Coordinator; Event Coordinator; Marketing Representative; or a Public Relations Assistant.
To join the sports marketing industry, align yourself with people who are already industry or who are entering the industry so that you can have greater chance of success. John Church of Just Marketing set an exemplary example. He showed the world that he can do. If you work hard, and keep the end in sight, you will be able to accomplish what he did as well.