Arizona born and raised, John Church of Just Marketing has been a force in the sports marketing industry. Ever since his first job in the field through Phoenix Professional Baseball, his career has skyrocketed and shows no signs of slowing down any time soon. He has held many senior executive positions in various companies, but by far the most notable achievement was his tenure at Just Marketing Inc. (JMI).
When John Church of Just Marketing joined JMI in 2001 as their Vice President of Sports Marketing, it was a small agency with six employees and $2 million in revenue. After three years in that position, he was promoted to Senior Vice President of Business Development. His personal development seemed to be tied to the development of the company because as the company grew, so did he. Just a year after, he was promoted yet again to Chief Development Officer. By the end of his tenure Church’s position was Executive Vice President of Partnership Development, the company had increased to a staff of 140 with revenue in excess of $80 million.
The John Church Just Marketing JMI relationship was one that flourished and blossomed. In addition to the company growth, he was able to establish relationships and network with companies such as LG Electronics, DIRECTTV, Verizon Wireless, Apex-Brazil, Brut, Continental Tire and UPS. He also developed an industry leading CRM system and business development model, managed an international team of 12 and is credited with bringing to JMI more new sponsorships to motosports than any other entity.
The John Church of Just Marketing Just Marketing duo is one to admire. Just as much as Church benefited the company, he benefited from the company as well. No doubt, lessons learned were used in the founding and running of his company South Coast Partnerships.
John Church of Just Marketing, born and raised in Arizona, has been a major player in the sports marketing industry for more than 23 years. Fresh out of college in 1986, he landed a job with Phoenix Professional Baseball, the owners of the Phoenix Firebirds, a former AAA team affiliated with the San Francisco Giants. As he navigated his way through various senior executive positions in different companies, he made the decision to start his own global sports and entertainment sponsorship consultancy, South Coast Partnership Inc. Through his career, he has distinguished himself by closing deals, building c-level relationships, and using creative management techniques. With such astounding success, the less knowledgeable among us will pause to wonder, what exactly is it that Church does? What is the sports marketing industry about and what does it represent?
Whenever you see your favourite athlete in any commercial, or sponsorship advertisements at sporting events or athletes wearing a particular brand of clothing, this is due to the meticulous work of a sports marketer. Sports marketing allows companies to associate their brand with youth, enjoyment and the excitement that usually surrounds sporting events or meetings or situations. In a nutshell, this subdivision of marketing focuses on promotion of sporting events, teams, products and services through other sporting events and vice versa.
There is a low turn-over rate and speedy promotions are uncommon. This industry fosters the “pay your dues” mentality. Considering this, with the demands of the industry, you need to be able to think on your feet, be personable and have a great deal of energy to be successful in this field. Positions available in this field are: Floaters (temporary office assistant); Account Coordinator; Event Coordinator; Marketing Representative; or a Public Relations Assistant.
To join the sports marketing industry, align yourself with people who are already industry or who are entering the industry so that you can have greater chance of success. John Church of Just Marketing set an exemplary example. He showed the world that he can do. If you work hard, and keep the end in sight, you will be able to accomplish what he did as well.